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What Does Indian SMBs want from Accounting Automation Software Products?

SMB & ACCOUNTING AUTOMATION SOFTWARE SOLUTIONS

>With a growing economy and deeper penetration of technology in business, even small and medium businesses (SMBs) are becoming more and more tech-savvy. Whatever would be their business-area and/or their level of comfort with technology, they are looking to leverage the advancement in technologies for their business benefit. However, key thing to note here is that every such decision for a SMB is a business decision, and need to make business sense to the small-time business owner in his/her own settings. Besides the core technical and product features of any automation software solution, there are several other business parameters on which the product needs to score for it to make the required business sense for a SMB to adopt it.

PAIN-POINTS OF SMB AROUND ACCOUNTING AUTOMATION SOFTWARE SOLUTIONS

Beyond the product features offered by the accounting automation software solutions, the pain-points which SMBs face in this domain are:

Upfront Investment in the required IT Infrastructure:

Information Technology is an enabler for SMBs to their business, and not be their core business function.

The most key business insight which all automation software solution producers need to understand is that software or information technology is an enabler for SMBs to their business, and it cannot be their core function. Applying technology for their businesses is an investment case and SMB will be concerned about the Return-On-Investment (ROI) needed on setting up the required IT infrastructure.

In such context, it is important for all automation software solutions to be lighter on the minimum upfront investment required in IT from SMB for their product to function to its potential. There are 3 key costs involved in this upfront IT investment:

  1. Hardware Cost: Getting the required machines, servers, network, internet connectivity, etc.
  2. Software Licensing Cost: Software solutions come with sizable licensing cost which needs to be renewed at regular intervals or is on a per-user/per-login basis
  3. Initial Training Cost: Because technology is not their core business, SMB owner or someone from the organization has to be training on the technical and feature-specific aspects of the software solution

While implementing a full-grown ERP or its accounting modules like iBaan or Navision requires a large IT investment across the organization, the off-the-shelf available software solutions like Tally require investment per machine. Besides, the initial licensing and training cost for all these software products often cripples the motivation of SMB to automate their accounting process

Cost of Maintaining the IT infrastructure and Software Solutions:

SMBs for which IT is not the core business function, managing this IT infrastructure and software solutions become a sizable cost. Company has to recruit a computer technician/operator or hire an agency for the regular maintenance. The most common heads under the maintenance cost are:

  1. Data Management: Every business is critical about its business financial and accounting data. While an automation software solution provides for archiving and managing this data, it needs manual operation of regular data-uploading, data-cleaning, and data-backup. This often requires hiring a data managing personnel/agency and is a cost for SMB
  2. System Crashes & Virus Protection: Virus attack is one of the most common and severe problem faced by SMB. To protect their systems from this, SMB has to invest in anti-virus software solutions, which add to the overall cost of the automation exercise. Besides, in an eventuality of system crash due to virus or any other reason (which is again very common occurrence), restoring the system or IT infrastructure becomes an additional cost
  3. Product Maintenance: All software solutions/products need to have regular maintenance cost, like security patches, product upgrades, etc. Costs involved for this activity include sourcing these upgrades and applying them which again require skilled technical manpower

Usage Authorization:

Because SMB owners are busy with their core business functions, operating the accounting automation products is left to the hired employees/agencies. This being sensitive business data, SMB would want to have a proper authorization check on usage of different features of product and different kinds of data. For example, they would like to have differentiated authorizations wherein operator’s access is restricted to feeding of raw data, while manager has authority to edit/download it, and senior manager has separate executive access through which they can have dashboard kind of quick comprehensive overview of the business process. Having a regular downloaded update about the health of business process through easy channels like mail or mobile update will be huge boost for a SMB owner

Product Evolution as per Changing Regulatory Norms:

Accounting practices in the country generally keep changing as per the prevalent policies of concerned governing bodies. We have seen a continuous change in the taxation rules, surcharges to be levied, statutory auditing and reporting rules, etc. Variables like prevailing currency exchange rate often become a significant business input for an accounting automation product. An office automation software product needs these inputs regularly and this adds to the additional effort in terms of evolving the product as per the prevailing regulatory norms

Business-On-The-Move, Distributed Office Locations:

A SMB operating in a particular region often has distributed office locations. Business may have a central office in the business city, a warehouse at the city outskirts and also branches in nearby towns and cities from where it manages the regional business. Managing business processes across such distributed locations becomes a challenge which office automation software products need to be aware of. Businessman managing the show in such distributed environment often is on move, and requires quick and global access to its business data and processes. None of the existing accounting automation software solutions provide this at the ease of using it over internet or mobile

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